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About Ag Assist
A free rural marketplace and workforce platform built for New Zealand farmers and growers to buy, sell, hire, and get things done.
Ag Assist is built for the realities of farming and rural business. We combine marketplace activity, jobs, services, workforce support, and practical AI tools to reduce friction and help rural people buy, sell, hire, advertise, and move faster with less admin.
Why Ag Assist
Free rural marketplace built to help New Zealand farmers and growers buy and sell more easily
Practical AI tools that make listings, workflows, and platform use simpler
Jobs, services, jobseekers, and workforce support connected in one rural platform
Built by people who understand farming, rural business, and real on-the-ground problems
Built For
Farmers, growers, contractors, and rural businesses
Marketplace
Free to use for rural buying, selling, and connecting
Technology
AI-enabled tools designed to make rural workflows easier
Difference
Purpose-built for rural New Zealand, not a generic classifieds site
What Ag Assist Is
A rural platform built for farmers and growers to get on with the job.
Ag Assist exists to make rural life easier to navigate. Whether someone is trying to buy and sell rural goods, find work, list a service, hire support, or organise workforce delivery, the platform is built to reduce friction and make those next steps clearer.
What Makes It Different
Ag Assist is not trying to be another generic marketplace or social feed. It is designed for rural people, rural work, and rural transactions, with a strong focus on usability, trust, and practical outcomes.
Rural Marketplace
Buy and sell farm equipment, livestock, supplies, and other rural goods in a marketplace built for the sector.
List anything valuable to the rural community for free, from second-hand tractors and calf feeders to farms, gear, livestock, and wanted ads. It is as easy as taking a picture.
Workforce and Hiring
Connect part-time, seasonal, and full-time jobs with jobseekers, service providers, and workforce support so rural businesses can find the right help faster.
AI That Helps
Use AI to simplify listings, structure information, and make everyday platform tasks easier and quicker to complete.
Services and Quotes
Advertise rural services, request quotes, and make it easier for farmers and contractors to connect around real work that needs doing.
Why People Use It
Made for farmers and growers.
Ag Assist is positioned for people who want a better rural marketplace than scattered Facebook community groups and a more relevant rural environment than broad public platforms. It is free to use, easier to navigate, and built to support real rural transactions and decisions.
AI supports that by making the platform easier to use, helping people shape better listings, move through workflows faster, and get to the next step with less friction.
Meet the Founder
Built by a farmer who is proud of New Zealand farming and wants better rural tools.
Tony Dodunski is a proud fourth-generation farmer from Lincoln, Canterbury. Ag Assist has grown from a practical belief that New Zealand farmers and growers deserve better tools to buy, sell, hire, and operate more effectively.
The thinking behind Ag Assist is simple: technology should solve farming problems, not create more friction. That mindset continues to shape the platform, the marketplace, the workforce offering, and the way AI is being applied across the business.
Ag Assist is here to help rural people get things done, with tools that are practical, grounded, and genuinely useful on the ground.
Use Ag Assist
Ready to buy, sell, hire, or list on a rural platform built for the sector?
Use Ag Assist to buy and sell rural goods for free, list services, request quotes, post jobs, and connect with people across the New Zealand rural community.
If it is valuable to rural people, there is a place for it here.
Workforce
Need organised rural workforce support as well?
Ag Assist Workforce extends the platform into planned rural workforce delivery, helping partners organise capable teams for the right kind of field work.
It is part of the broader Ag Assist direction: connecting people, work, and action in ways that are practical, well scoped, and useful on the ground.
Meet Our Team
Tony Dodunski
Co-Founder & CEO
Proud 4th generation farmer who farms around Lincoln, Canterbury. Love learning about how technology can be used to make our lives easier and more efficient.
Bill Lee
Chairman
A lifetime in farming and agribusiness leadership. Based in Canterbury, Bill enjoys supporting rural businesses and sharing his experience to help Ag Assist make a real difference.
Geoff Lill
Director
Former banker and farming consultant, Geoff supports Ag Assist's growth with a focus on governance, finance, and legal matters. Passionate about helping rural businesses thrive.
Jim Lee
Director
Jim has a long history working across farming and rural banking. He brings calm, straight-up advice and a strong focus on what works for real people on the land. Practical and community-minded, Jim helps steer Ag Assist in a direction that keeps things useful, honest, and grounded.
Rebecca Cardy
General Manager
Grew up in rural Ireland, now calls New Zealand home. Brings a background in multi-national e-commerce and a love for practical problem-solving. Passionate about helping farmers connect.
Vajira Lasantha
Software Developer
Software developer working in the agricultural sector, focused on building tech solutions that make farming more efficient and easier. Always keen to learn and explore how technology can drive innovation in everyday operations.
Andrew Rayner
Software Developer
Software developer with a keen interest in AI and backend systems. Focused on building robust, scalable solutions that help farmers work smarter and more efficiently. Passionate about leveraging advanced technologies to bring practical innovation to everyday farming operations.
Aruna Halviti
Software Engineer
Software engineer based in Rolleston with 20 years of experience in development and quality engineering. I work across the full stack using Java, JavaScript, TypeScript, Python, and PHP, and have hands-on experience in GCP, AWS, CI/CD pipelines, and AI-assisted development workflows using Claude Code.
Lucy
Workforce Lead
I am a passionate people person who enjoys the structure of systems and processes and working alongside teams to achieve great results. I have worked in the Primary sector for over 20 years, predominantly in the environmental and quality systems space. I love learning and sharing ideas.
Krishna Sridhar
Software Eng Intern
Software engineering student intern interested in where farming meets software, and how thoughtful technology can take friction out of everyday agricultural work. Enjoys turning complex real-world workflows into simple, usable systems.
Michael McKellar
Data Science Intern
Third-year Data Science student at UC, interning at Ag Assist. Interested in how data and AI can make farming easier and more efficient, not just our own lives. Always looking for practical problems to solve.
Got Feedback
Tell us what you think.
Talk to Us
Want to learn more about Ag Assist?
Talk to the team if you want to learn more about the marketplace, workforce, or how Ag Assist is using practical AI to make rural workflows easier.