About Ag Assist
Connecting Rural New Zealand: The Ag Assist Story
It's like Trade Me, Seek, and the Yellow Pages had a rural baby — but way faster, more focused, and made for rural people.
Ag Assist is a marketplace built by people who genuinely care about rural life and the people in it. Our team are all connected to the land in some shape or form — through family, work, community, or lived experience — and we’re passionate about helping rural people thrive.
We created Ag Assist to make it easier for rural communities to connect. Whether you're looking for help on-farm, selling gear, hiring a borer, posting an event, or announcing a dog trial — it all belongs here.
If it matters to rural life, you'll find it on Ag Assist.
What Ag Assist Does
Marketplace
Buy, sell, or swap anything used in rural life — from gear and livestock to equipment, supplies, post wanted ads and more.
Jobs
Post or find seasonal, part-time, or full-time work in the food and fibre sector. Fast, simple, and rural-focused.
Services
List your service and notify local farmers instantly — or post a job and let service providers come to you. It’s transparent, competitive, and built to get better deals done.
Jobseekers
Showcase your skills, experience, and availability — and get discovered by farmers, contractors, and rural businesses. It’s your rural LinkedIn: build your profile, grow your reputation, and connect with opportunities across the sector.
Community
Promote events, announce dog trials, share knowledge — anything rural that doesn't fit in a box still belongs here.
Meet the Founder
Proud fourth-generation farmer from Lincoln, Canterbury. I have a curious mind, love all things rural, and enjoy exploring how technology can be applied to make farming stronger for the future.
Meet Our Team
Tony Dodunski
Co-Founder & CEO
Proud 4th generation farmer who farms around Lincoln, Canterbury. Love learning about how technology can be used to make our lives easier and more efficient.
Bill Lee
Chairman
A lifetime in farming and agribusiness leadership. Based in Canterbury, Bill enjoys supporting rural businesses and sharing his experience to help Ag Assist make a real difference.
Geoff Lill
Director
Former banker and farming consultant, Geoff supports Ag Assist’s growth with a focus on governance, finance, and legal matters. Passionate about helping rural businesses thrive.
Jim Lee
Director
Jim has a long history working across farming and rural banking. He brings calm, straight-up advice and a strong focus on what works for real people on the land. Practical and community-minded, Jim helps steer Ag Assist in a direction that keeps things useful, honest, and grounded.
Rebecca Cardy
General Manager
Grew up in rural Ireland, now calls New Zealand home. Brings a background in multi-national e-commerce and a love for practical problem-solving. Passionate about helping farmers connect.
Vajira Lasantha
Software Developer
Software developer working in the agricultural sector, focused on building tech solutions that make farming more efficient and easier. Always keen to learn and explore how technology can drive innovation in everyday operations.
Andrew Rayner
Software Developer
Software developer with a keen interest in AI and backend systems. Focused on building robust, scalable solutions that help farmers work smarter and more efficiently. Passionate about leveraging advanced technologies to bring practical innovation to everyday farming operations.
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